Tweak Communications exists to help businesses communicate effectively - from establishing a strong first impression to the continual process of communicating with your valuable customers. We also love to blog about it.
27 May 2013
Why you need to proofread and NOT rely on spell check
It's a competitive marketplace. Typos and avoidable errors may cause you not to be taken seriously. In your résumé, on your website, blog, your e-book or brochure – in any form of written communication. You should aim for perfection.
18 Mar 2013
Why hide it? Share your business contact details.
Recently I was assisting a client to update the details for a long list of their contacts. How hard could that be? With website address in hand no less? You would be surprised at how many companies do not have their contact details easily identifiable on their website. How strange. You would think that this would be one of the most important pieces of information that a company wishes to convey.
And it can be a major source of frustration when it takes much searching to find this basic piece of information. Or worse yet not be able to find it at all.
So, where should contact details be placed on a website?
12 Dec 2012
Speaking to your customer - not in your lingo but their language
Whether it is words for a brochure, website, email marketing or a blog, you need to make sure your message talks to your audience – your potential and valued clients.
That the deal or information you want to tell your audience about is pitched at their level. Not in your lingo but in their language.
19 Nov 2012
How can you improve your website?
Your website is not new to you, but how do visitors to your website feel?
Is your website easy to navigate? Can visitors find what they want, quickly? Do people leave in frustration? And how would you know if they did?
You know every nook and cranny of your website, and this alone can pose a problem. To you it is easy to navigate, you know where to find things – it makes perfect sense. To you.
But what about your visitors? To them, your website is new. So, how can you ensure that your website is user friendly?
27 Jan 2012
The 4 R’s of resume writing... tips for writing a resume that gets results
So, you’ve spotted your perfect job. You know that you can do the job and do it well. You just need to get your foot in the door.But your resume is outdated or doesn’t sufficiently reflect your current skills and abilities.
How do you create or update your resume to gain an interview?
14 Dec 2011
Why is it important to outsource your business writing?
Your time is precious. Why fill it up with cumbersome chores that you could outsource? We have highlighted five important reasons why writing your own website content, advertising copy, important letters, press releases – pretty much anything with words… can be problematic for many reasons.
07 Dec 2011
Facebook for business. The who, what, when, where, how and why.
You have a Facebook business page - so now what? I've outlined the basics to get you started.
30 Nov 2011
To or Too? Stationery or Stationary? Grammar explained in plain English.
Same sounding words, different meanings – you can get away with it in speech, but in writing it’s another story.
If you’d like some simple explanations for the words that trouble many of us in everyday writing, you’ve come to the right place.
02 Nov 2011
Apostrophe use – grammar explained in plain English.
If you’d like to find out about when and when not to use the dreaded apostrophe you’ve come to the right place. In this blog, we’ll cover those that seem, in my experience, to cause the most angst.
10 Oct 2011
Why you need to outsource to grow.
You own your own business. You offer fantastic interior design, plumbing, day spa or naturopathy services, but you have limited time or skills in some of the areas needed to run a business.
Do you try and do it yourself, wasting endless hours on your accounts, your website content, creating brochures or managing your social network?
01 Oct 2011
Why is it important to have consistency in your written communication?
Your business communication is important. It sends a message to your clients and potential clients about your business. They will make a judgement about your business based around what they read.