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It's a competitive marketplace. Typos and avoidable errors may cause you not to be taken seriously. In your résumé, on your website, blog, your e-book or brochure – in any form of written communication. You should aim for perfection.

Recently I was assisting a client to update the details for a long list of their contacts. How hard could that be? With website address in hand no less? You would be surprised at how many companies do not have their contact details easily identifiable on their website. How strange. You would think that this would be one of the most important pieces of information that a company wishes to convey.

And it can be a major source of frustration when it takes much searching to find this basic piece of information. Or worse yet not be able to find it at all.

So, where should contact details be placed on a website?

Whether it is words for a brochure, website, email marketing or a blog, you need to make sure your message talks to your audience – your potential and valued clients.

That the deal or information you want to tell your audience about is pitched at their level. Not in your lingo but in their language.

Your website is not new to you, but how do visitors to your website feel?

Is your website easy to navigate? Can visitors find what they want, quickly? Do people leave in frustration? And how would you know if they did?

You know every nook and cranny of your website, and this alone can pose a problem. To you it is easy to navigate, you know where to find things – it makes perfect sense. To you.

But what about your visitors? To them, your website is new. So, how can you ensure that your website is user friendly?

So, you’ve spotted your perfect job. You know that you can do the job and do it well. You just need to get your foot in the door.But your resume is outdated or doesn’t sufficiently reflect your current skills and abilities.

How do you create or update your resume to gain an interview?

Your time is precious. Why fill it up with cumbersome chores that you could outsource? We have highlighted five important reasons why writing your own website content, advertising copy, important letters, press releases – pretty much anything with words… can be problematic for many reasons.

You have a Facebook business page - so now what? I've outlined the basics to get you started.

Same sounding words, different meanings – you can get away with it in speech, but in writing it’s another story.

If you’d like some simple explanations for the words that trouble many of us in everyday writing, you’ve come to the right place.

If you’d like to find out about when and when not to use the dreaded apostrophe you’ve come to the right place. In this blog, we’ll cover those that seem, in my experience, to cause the most angst.

You own your own business. You offer fantastic interior design, plumbing, day spa or naturopathy services, but you have limited time or skills in some of the areas needed to run a business.

Do you try and do it yourself, wasting endless hours on your accounts, your website content, creating brochures or managing your social network?